The origins of the engagement ring can be traced back to ancient Rome. Early engagement rings were simple bands that did not normally contain stones. These were viewed as luxury items that only the very affluent could afford. Simple engagement rings continued over the centuries. But all of that changed in the 1940s, thanks to an innovative advertising campaign and a very simple slogan.
It was during the great depression that diamond sales had taken a nose dive. They were perceived as an item that only the very rich could afford. It was in 1948 that De Beers launched its now classic advertising campaign “A diamond is forever”. That campaign forever changed the jewelry industry. Within three years diamond sales had increased by 50%. Public perception had changed, the diamond became a symbol of love. This is a trend that has lasted. Today most men would not consider proposing without first selecting the perfect diamond engagement ring.
If you need help selecting the perfect engagement ring stop into Amoskeag Jewelers today. We have a large variety of engagement rings and loose diamonds to choose from. Our knowledgeable team is ready to help you find the perfect engagement ring.